This was virtual NAMM for us..

Respecting the unbelievable huge american musicians society called NAMM having organized the BelieveinMusic21_Logo worlds biggest tradeshows for musical instruments for plenty of years – we also participated in their virtual exhibition called “believe in music” now, .. as we were frequent visitors and exhibitors for more than 20 years already.

The Feedback and Interest, the number of (virtual) contacts was rather medium compared to our action, but we tried hard to entertain our american collueges and the audience worldwide as good as possible to let them understand our movitation of not just making profit but also having a meaning and good fun with our products and the music generated with them.

For their “Believe TV” we made a good video piece of nearly 30 minutes introducing a part of our community with three artists using modulars either with a classical musicians background (Sasha Ketterlin, FR), with rather no musical background (JakoJako, DE) and/or with a history of experimental music (as Gammon, AT).

The full video called “Berlin, Vienna, Paris calling!” is still available on the NAMM site (registration needed) for a little while (before set public on media).

Apart from that .. our exhibiting friends, brands and partners offered at least ten more good videos and movies around their products and visions, that you can find on the virtual stand, still public (for all (free) NAMM visitors) here. 

And finally this is the chat with my partner and CEO of the SUPERBOOTH Berlin GmbH, Andre Kaufmann and me explaining our visions for tradeshows in general, the ideas for this years SUPERBOOTH and finally some opinions and feedback on virtual communication that should have been a live chat session during NAMM, it just did not work out well technically, so here is the movie:


the german “Das Musikinstrument”..

In the german magazine “Das Musikinstrument” for the branch of musical instrument traders and promoters the following dates are right now all current dates called “Aktuelle Termine”:
So it looks like if we will have to move our beloved SUPERBOOTH into August, we could unfortunately not be the pioneers of going back to real life first anymore, what would be kind of sad.
But .. Music Austria and musicpark both are not really competitors, not even a little of, what we are doing over here 🙂 !

05. – 08.05.2021       SUPERBOOTH21
27. – 30.05.2021       Music Austria
12. – 14.06.2021       musicpark
15. – 17.07.2021       Summer NAMM
20. – 23.01.2022       The NAMM Show

Wowa, I thought to call you yesterday ..

A while ago – I would say about three weeks earlier, around new years eve – we had a phone call about whats going on, he told me a little about his new pacemaker, about the very bad food at the swedish hospital he just came from, about nurses, about that guy called Bill Gates and about the bad world in general, .. but he was kind of positive that we can go ahead with our work in just a few weeks, and .. that was it.

Wowa Cwejman passed away yesterday as even I had to learn from the Facebook-entry of his wife.

When he first popped up on Musikmesse Frankfurt – I guess it was anno 2003 – with his famous Synthesizer S1 he was still married – and present on the show together with his earlier wife. They was showing around that synth he designed for their son, who was interested in musical instruments as he told those days.
Wowa was an engineer for pro audio stuff earlier so quite competent. We got in touch and after no one else went with him and his product for this seemingly far too expensive synth we became partners finally. On the first three units he delivered I sat for at least a year before they finally started to sell a little. We did a lot of action, took it everywhere, had to explain it again and again and finally a few years later we could not even catch up the production with the incoming orders anymore.

Later on he started to make modules and we had very hard discussions asking him to please NOT make them 15V only, but keep them compatible with all the existing Doepfer stuff etc., .. we won him to stay in the club of 12V eurorack in the end, and .. this was a good one. Later on sometimes the more attractive modules ended up on Ebay a day after we had an incoming delivery for the double of the official prices we had to take .. probably because a few of the team liked them so much. All the units was precisely calibrated by Wowa himself, they was quite compact for all their functions and they looked very clear same time. We could never force Wowa to produce as many as the incoming orders we had; the prices always stayed high, this was his will, he defined the calculations and he forced us to follow.

There was always also personal things about people he liked and those who were totally inacceptable, where products went to and where not: In the end he always came back to most of his friends – in business at least. Having had plenty of children and have been married several times, I can just hope that he found his way to make peace with all of them in the end, too.

Even if this was not his very best passion, I wish him a lot to rest in Peace… ar at least on a good spot in cosmos. Good by, Wowa.

Das elende Geheule wegen Absagen – SOOPERGrail und das heutige UPdate:

Was “die trendorientierten Orderzyklen der Entertainment Technologybranche erfordern [..]” ist der Beginn einer offziellen Absage der Prolight & Sound Fachmesse in Frankfurt für den April und damit auch die Begründung für die generelle Absage der Messe in 2021.
Der April als weiterer Monat von Stillstand vor einem potentiellen Wiederbeginn von Normalität in unserer Branche scheint also inzwischen “common sense”, dem wir uns mit der Absage bzw Verschiebung der SOOPERGrail 2021 Ende April anschließen müssen.

Trendorientierte Orderzyklen arrogant ignorierend haben wir natürlich einen PlanB und arbeiten am Ausweichtermin für den späten Sommer, sehen allerdings die dringende Notwendigkeit zur Rückkehr zu gelebten Veranstaltungen mit physischer Anwesenheit von Publikum als das oberste Gebot der Stunde, sofern unter hygiene- und gesundheitsrelevanten Aspekten bald wieder vertretbar.

Also .. wenn sich in den kommenden zwei Monaten (AB HEUTE) die Lage ein wenig entspannen sollte, halten wir standfest an unserem Plan fest, vom 5. bis zum 8. Mai 2021  die safety first edition als Folgeveranstaltung der SUPERBOOTH home edition in die Tat umzusetzen und freuen uns auf eine erste echte Athmosphäre, die es sich nach alledem auch wieder zu streamen lohnt.

Und wenn es anders kommt, dann kann es nur besser werden.
Unsere Entscheidung fällt am 22.3.2021, wer bis dahin keinen Platz auf dem Boot(h) hat, der kommt wie immer virtuell.
Tickets gibts dann im März, die Geduld muss sein, Zimmer haben wir reserviert, absagen könnt Ihr alles noch bis 30.3., .. also los gehts (!), Danke.

Virtual NAMM this week:

NAMM Believe in Music week is starting on Monday and registration is open now. Get signed up for one of the biggest virtual fairs for musical instruments yet, and then stop by the Alex4 NAMM booth to see news and session videos by Doepfer, Buchla, Neuzeit Instruments, Animal Factory Amplification and many more.

As the NAMM show usually is a members-only event, you’ll have to be registered for the show. The good news is, this year anyone can register for free to be part of Believe in Music Week. The links below only work if you are registered and logged in.

Here is an overview about some interesting live sessions (all in CET): – Modular Techno Live: Julia Bondar
Tuesday, January 19, 2021 9:00 AM to 10:30 AM

Buchla Easel Command Overview & Music Easel Announcement
Tuesday, January 19, 2021 7:30 PM to 8:00 PM

EOWAVE: Domino, Fluctuations Magnétiques, Quadrantid Swarm
Tuesday, January 19, 2021 8:00 PM to 8:15 PM

Neuzeit Instruments – Orbit
Wednesday, January 20, 2021 7:00 PM to 7:30 PM

Doepfer: The Polyphonic System
Wednesday, January 20, 2021 7:00 PM to 7:30 PM

AJH Synth: Wave Swarm, Next Phase, Entropic Doom, Lunar Module
Wednesday, January 20, 2021 8:00 PM to 8:30 PM

TouellSkouarn: Eurorack Modules And Pedals
Wednesday, January 20, 2021 9:00 PM to 9:30 PM

UDO: Super 6 – polyphonic synthesizer
Wednesday, January 20, 2021 9:00 PM to 9:30 PM

Animal Factory Amplification: Orobas & Tannhauser Gate
Thursday, January 21, 2021 8:00 PM to 8:30 PM

Humble Audio: Quad Operator & Algo
Thursday, January 21, 2021 9:00 PM to 9:30 PM