This was virtual NAMM for us..

Respecting the unbelievable huge american musicians society called NAMM having organized the BelieveinMusic21_Logo worlds biggest tradeshows for musical instruments for plenty of years – we also participated in their virtual exhibition called “believe in music” now, .. as we were frequent visitors and exhibitors for more than 20 years already.

The Feedback and Interest, the number of (virtual) contacts was rather medium compared to our action, but we tried hard to entertain our american collueges and the audience worldwide as good as possible to let them understand our movitation of not just making profit but also having a meaning and good fun with our products and the music generated with them.

For their “Believe TV” we made a good video piece of nearly 30 minutes introducing a part of our community with three artists using modulars either with a classical musicians background (Sasha Ketterlin, FR), with rather no musical background (JakoJako, DE) and/or with a history of experimental music (as Gammon, AT).

The full video called “Berlin, Vienna, Paris calling!” is still available on the NAMM site (registration needed) for a little while (before set public on media).

Apart from that .. our exhibiting friends, brands and partners offered at least ten more good videos and movies around their products and visions, that you can find on the virtual stand, still public (for all (free) NAMM visitors) here. 

And finally this is the chat with my partner and CEO of the SUPERBOOTH Berlin GmbH, Andre Kaufmann and me explaining our visions for tradeshows in general, the ideas for this years SUPERBOOTH and finally some opinions and feedback on virtual communication that should have been a live chat session during NAMM, it just did not work out well technically, so here is the movie: